Robimus
05-09-2009, 01:45 AM
Thanks to a question posed by Rebelscum we now have a bit more information about the death of both the Titanium and Star Wars Mighty Muggs.
Both lines are winding down for the same reason: diminished interest in these formats compared to anything else in the Star Wars lineup. While both started strong - and Titanium in particular has had an AMAZING 5-1/2 year run - interest had waned since the original launches. Actually, the two lines diverged significantly in a couple areas. Mighty Muggs were faster and simpler to develop, but we were dipping down into characters that consumers did not seem to care for in the vinyl format, and many fans who initially were excited about the concept either did not have the room to continue to pursue or decided that they had had enough. Titanium was more difficult to develop, was subject to pricing volatility given the metal component, and needed a significant amount of new tooling to keep it interesting. Both of them, because of the extremely high item count needed to sustain their sales, were less important than the need to refocus our design team elsewhere on new initiatives.
Apparently the Mighty Muggs will continue as TRU exclusives for the next year or so and then pass into toy heaven.........
Both lines are winding down for the same reason: diminished interest in these formats compared to anything else in the Star Wars lineup. While both started strong - and Titanium in particular has had an AMAZING 5-1/2 year run - interest had waned since the original launches. Actually, the two lines diverged significantly in a couple areas. Mighty Muggs were faster and simpler to develop, but we were dipping down into characters that consumers did not seem to care for in the vinyl format, and many fans who initially were excited about the concept either did not have the room to continue to pursue or decided that they had had enough. Titanium was more difficult to develop, was subject to pricing volatility given the metal component, and needed a significant amount of new tooling to keep it interesting. Both of them, because of the extremely high item count needed to sustain their sales, were less important than the need to refocus our design team elsewhere on new initiatives.
Apparently the Mighty Muggs will continue as TRU exclusives for the next year or so and then pass into toy heaven.........