Quote:
Originally Posted by philtastic
And I don't think parents are going to balk that much. Is it really worth $3 more to fight with a screaming kid in the store? Or, what, they're not gonna buy the new Spider-man toy for Christmas? TRU probably thinks they've got parents locked in, and they're probably right. Plus parents have a lot more to worry about than tracking toy prices. Maybe some will notice the increase, but most probably won't.
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I've wondered how many parents actually pay $29.99 and over for figures they know their kids will probably quickly lose interest in, or destroy. I think a lot of parents would balk at paying $39.99. I've assumed that most already just buy the cheaper playline figures, if anything. I've personally rarely seen any kids in the toy aisles looking at or holding Marvel Legends, Black Series or Classified figures, to the point that I think of them as adult collector lines.