In the USA prices at Target are generally more than prices at Walmart on toys. I would not be surprised to see them follow that notion here.
What I hope will happen will be more sales, more price matching and a better selection of merch all the way around.
Zellers was a perfect example of how to fail at retail. They are still charging $24.99(50% off now so $12.50) for Wave 1 of Transformers Prime. The whole
lets double the price and then have a sale ploy is a complete failure. First people get wise, then people stop shopping at your store. Case closed.
