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Re: Marvel Universe Action Figures - Canadian Release Checklist
The one common thread that seemed to emerge from the last SDCC is that Hasbro is deliberately trying to steer all collectors to the 6" scale (where it has been suggested that they can charge more for the figures/vehicles, and thus command a higher profit margin compared to the 4" lines where they know that customers balk once the price starts to rise above $10).
There was a link posted to the Marvel presentation at SDCC, which featured Stall, Falcon, and the new guy now "in charge" of the 4" line (he's a sculptor I think, but he's not really the one making decisions really, Stall just tells him what to do and he does it, whereas you once had Vonner, who was the guy who really evangelized the 4" scale, then got laid off/fired to the horror of many 4" fans... Vonner was pushing for the offbeat stuff like Fin Fang Foom). In that video, you can clearly hear both Stall and Falcon openly mocking the poor 4" rep as he was doing his presentation...
Stall (and other Hasbro reps) have said that 6" is for the collectors now, and 4" will be aimed at kids/parents shopping for kids. That's why you're likely to see less articulation in future MarvelU figures (like Sandman, Black Cat, Bishop) so that they can keep the figures at the parent-friendly pricepoint of $10.
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