Claire Gilchrist, Vice President of Hasbro Consumer Products – Asia Pacific, recently visited India*to implement new initiatives in the region. Several local media outlets received the opportunity to discuss future plans of the company. Hasbro will focus on re-introducing the G.I. Joe brand to India after its massive popularity back in the 80s. The upcoming toyline will revolve around the theatrical release of G.I. Joe: Snake Eyes. Along with the Joe toys, Hasbro is hoping to quadruple the footing in India with other toys such as Micro Machines, Pound Puppies etc. Hasbro is looking for a TV and a Digital
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