It may be that the EU was one of few un-tapped sources for figures in 2006/2007.
We really didn't see a lot of EU stuff before 2006, aside from the one assortment way back(1997?) with Thrawn and Jade and the Shadows of the Empire tie ins.
Official word from Hasbro for years was always that they didn't think the EU would sell well. They have obviously changed their mind now.
Yet, still no Gilad Pellaeon figure