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Re: Hasbro Extends Star Wars License with Lucasfilm, Mattel Gets Disney Princess
Hasbro paying more for the Star Wars License just means even more cost cutting and relying on store exclusives to make back that money they lost retaining the license. This has to make me think, is it even worth them keeping the license if they have to keep falling back on store exclusives and repacks for the line? Are they even making THAT much money off Star Wars anymore? I really can't see how they do. Especially since Star Wars no longer has the interest of kids like it used to
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