Tried to find some online support for you, but they only seem to list competitor price-matches or guarantees:
http://m.toysrus.ca/helpdesk/panel/i...ubdisplay=find
What they're doing is adjusting to themselves, which the people out here have told me is 45 days now. Maybe it's a more recent change that is not done at all stores yet?
Also all the other 12" are $48.97 now, so Deadpool confirmed to be $10 more regular price now... at $79.99.