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Old 06-24-2022, 10:06 PM   #25
Hoffman
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Join Date: Feb 2015
Location: Burlington
Posts: 339
Re: Toys R Us Price Increases

I doubt there is a single reason why Hasbro prices specifically are so high at TRU.

Hasbro definitely has raised their wholesale prices, that's not up for question. But at the same time, TRU maybe made some decisions about what kind of profit margin they expect. Based on what I see on the shelf at Walmart, they actually have very little competition on Hasbro product. This means they don't have to cut into their expected margin to remain competitive. Contrasted with something like LEGO, where there are other options that stock a lot of LEGO, be it Walmart, Indigo, or Mastermind Toys.
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