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Originally Posted by Lord Scareglow
I don't know if I feel that is the reason behind it, but I guess that's a good enough guess as any.
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I think it's more. Lando s a side character while, Luke, han and Leia are the main characters, over 3 movies. Lando was introduced at the end of empire and was in return of the Jedi for not that much screen time. So people will buy different versions of them and only buy one version of Lando.
That's not to discount there being some racism and for the case of female characters sexism at play for some people.