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Re: McFarlane Toys DC Multiverse toyline
The thing about that price is that they're priced at that standard $19.99 in the US, so it's just here that they're only $24.99, which I find to be a great value (and imo have a lot more bang for your buck than other $29.99 lines, and like mentioned, the unique molds are real great too). Another line with a similar aspect are the MotU Origins figures, which for some reason are $14.99 in the US, and 14.99 here. Who knows how that happened either.
Between McFarlane Toys and Import Dragons (who are the distributor of the toys in Canada) they're definitely working some kind of magic.
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