|
Re: Pre-Ordering on Canadian Sites - Mezco
To be honest, Mattel has always been a mess. They don't care at all about small dealers.
As it pertains to Multiverse, prior to their last "relaunch", the distribution was actually relatively decent. But in the last year or two it hasn't been reliable at all. For us at least, it's one of those things we'll carry if it happens to work out, but it's never part of the plan.
Again though, it's a case of the distributors being at the mercy of Mattel. We were late ordering our Lobo cases, but we're finally getting them this week when WalMart has already received and sold through the next wave.
From a business perspective, it does make some sense why the big toy companies don't worry too much about the small dealers, but what they seem to fail to understand is that the distributors supply a broad network of retailers who are much closer to the customers, which probably actually gives much more relevant data in terms of what customers are actually interested in. It also creates a very negative availability perception for the customers.
|
