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Re: Why does Mattel not want articulation on their toys?
some of the latest Hasbro offerings are lacking on articulation as well
Amazing Spider-Man
Avengers
it's all comes down to dollars and cents. The toy market is aimed at childeren, adult collectors come in 2nd. Kids don't care if the figure has 32 pts of articulation and has good paint apps and is a good representation of the character. They just want to the figure to look cool and they can play with it.
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