Re: Why does Mattel not want articulation on their toys?
I know this one! Its because kids don't care about articulation, not at all, even from my own experience they don't, my kids could care less about articulation. That's why those little superhero squad toys and such are such a big hit. But I wouldn't say they don't like articulation, look at MOTUC and ghostbusters etc, they all have really good articulation.
Ever notice how starwars or gi Joe figures fall apart if they are played with hard? So us collectors don't like the lack of articulation, the kids who the retail lines are geared towards don't care at all. Oh and it lowers their tooling cist by removing articulation.
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