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Re: Hasbro Extends Star Wars License with Lucasfilm, Mattel Gets Disney Princess
Yay?
I don't imagine SW fans are all that thrilled at the news, considering how the licence has been handled in the last couple of years.
Also after reports of the cost increase of the licence by Disney, I imagine it will trickle down to us in the form of higher prices, and less detailed engineering.
Not sure I would be too proud/excited to be announcing the Indiana Jones licence. They did some great product the last time around, but it didn't sell well at all. I think the "magic" is gone from the franchise. Maybe a reboot, or new direction, away from Harrison Ford could turn it around. However I still don't think Indiana Jones is a very "toyetic" property.
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