The 20th Hulk price is actually not too far off the current model of exchange rate (+) that we seem to get up here in Canada.
The Hulk is $45 in the US, which is about $58 Cdn with the exchange rate. Now of course we don't get that actual price/direct exchange so $66 isn't that outside the norm of what the sellers up here try to get away with.
As for the actual price? What is there not to love? philtastic pointed out exactly what you get, and we should all be thankful that Hasbro feels generous enough to give us another Hulk! I mean we don't really get too many Hulks in the ML line right?
I'll go back to my point, thanks to this Hulk's heads, and the other reveals from today. Someone at Hasbro is really loving the 70s right now. With this Hulk, Havok, Sabretooth, 20th Iron Man, and the Walmart exclusive Dr. Strange, the 70s are back baby!!!! Whether it is costumes, or feathered hair styles.
This Hulk will be like a lot of bigger ML figures I have purchased lately. Wait to see if it goes on a big enough sale to warrant buying. If not, oh well. (looking at you Surtur)