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Originally Posted by Zeroflamez
Yeah but would the movie have done as well if it didn't tie into Infinity War? How many of those sales were from people who actually care about Captain Marvel? and how many of those sales are from people who watched it cause it ties into Infinity War?
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You're talking about the Billion dollar box office for Captain Marvel?
There's no way to know whether IW/Endgame played a part, but Captain Marvel still had good holds week to week. So lots of return audiences, kept it afloat and led it to a Billion. It had good word of mouth.
It didn't have record drop-off rates like Batman V Superman, for example.
"The Marvels" has a potentially very large audience for it's sequel.
All that being said, the Captain Marvel toys (despite the film's massive success) were pegwarmers and still are.
Sometimes merch success and film success aren't in alignment.
We may see that with Black Widow, Eternals and Shangchi.