Quote:
Originally Posted by Enforcer
The Early Bird loss was a bump in the road and a bad call from a PR standpoint. Losing something from the perceived value in the first week is a very tough pill to swallow. If it weren't for this Early Bird situation, the backer count would still be going up if the depowered Robbie was announced as an early tier unlock. A 5th tier.
While it makes more sense to back now (zero risk, cancel at any time) to reveal all of the tiers and gauge the full value of the final release - an overwhelming amount of the final backers are fence-sitters who are waiting on the "product to become real" and the tiers are guaranteed. This will increase significantly before the deadline. Previous HasLabs have seen 10-15k backers in the final day. Galactus looked like a lost hope in the final 5 days, and did record numbers. The people on the fence are a frustrating majority - we can't see the whole scope of the release until they finally back... and that won't be until the end. It's always a flurry at the end.
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I completely understand what Hasbro is trying to do with the earlybird. So that they can start tooling a month early because of the rising cost. A month can be quite a difference.
That being said, I feel like it's disrespectful to the crowd funding idea.
For the "Ghost Driver". I don't think it's a terrible choice. It's a cool toy but like you guys mentioned not very popular. The reveal of Mephistopheles was great but if the tiers are all characters, they really should just reveal all of them to boost sales if they were aiming for the early bird.
If Robbie Reyes Ghost Rider was a niche choice. Then having Robbie Reyes human form as an incentive still stays in the same niche and adds nothing to increasing the appeal.
