TRU in the US is nothing but a brand name at this point. Their website is just Amazon affiliate links, and this whole Macy's deal is nothing more than a branded toy section.
In Canada TRU remained independent until this year, when they were bought by the owners of Sunrise Records (who also own FYE in the US now). I was hoping the new owners would bring some new blood to TRU, but so far all they've done is raised prices. Also, if the Sunrise website is anything to go by, I wouldn't have any high hopes of seeing the TRU website improved.
At least when EB Games officially became GameStop, they started to fix some of the lingering bugs on that site, and finally enabled online Edge discounts. Pretty soon I won't have to go in to the store to get my discount on online purchases anymore, but I still have a backlog of orders made with the old system.