Looking at their page:
http://nhlfigures.com/en/six-inch/
With their player faces so... off... a lot of these guys are just repaints of certain poses from what I can see. Although I am not sure of their manufacturing process at all.
Laine and Matthews look 'new' for this year... but then Naslund has the exact pose as Matthews. Belfour looks like a repaint of a previous goalie. Drai is in a different pose from his World Cup release last year, but is probably also a repaint.
Of the others I saw, they look like repacks: Toews, Buf, Pacioretty, Pavelec, Crawford. McDavid, Monahan and Gio had releases a few years ago.