G.I. Joe State of the Union Toy Fair 2020 Edition It’s crazy how one week can change the entire direction of a brand. G.I. Joe went from a depressed fan base and bone-dry retail environment to the talk of the action figure fandom and catching fire. It’s debatable how successful the launch of the G.I. Joe Classified 6″ line has been among the die-hard fans of the brand. Reactions were mixed at first but the Exclusive Snake Eyes was received with a thunderous lightning strike followed by a sellout of the first offerings (due to ship 4/1/2020) within hours only
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