The long awaited The Joy of Joe is now available to purchase in print and digitally. This compilation was the brainchild of Jim Beard (with Justin Bell and Bill Nedrow) and features essays from thirty of the brand’s most ardent fans. Go grab yours right now. For well over fifty years the joy that kids feel for G.I. Joe, Hasbro’s toy phenomenon, stands as nothing short of amazing. Few other creations can boast of such an enduring love from fans of all ages across the globe. Fall in with thirty such fans as they tell tales of childhoods marching alongside
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