They gave fairly decent answers for damage control, very humble - but I find it hard to believe that they really thought they would attract 15,000 attendees. Those estimates were fiction the moment they came up with them. Based the attendance estimates on website hits? Who in the world you do that?
That was completely unrealistic for a first time show in a convention heavy marketplace.
I also kinda feel like any vendor that took their word on the estimated attendance was being just a little naive.
Without a track record, promises of that sort are fairly meaningless. Nothing on the guest list really stood out as most of those guests(if not all of them) have been to shows in the GTA multiple times.
Live and learn.