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Re: G.I. Joe Classified Heavy Artillery Roadblock Pre-Orders Live!
Artificial scarcity makes toy collectors panic and buy at full price, no waiting for sales and clearances. Just make a product that you know the adults want, something nostalgic like classic Roadblock or Major Bludd, or G1 Sideswipe or Mirage, then make it an exclusive available in low numbers.
Once a toy collector misses out on 1 or 2 of these, they'll panic and never let a pre-order go by again. They're creating a sellers market.
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