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Originally Posted by Webs
They can double pack the upcoming Mandalorian characters like Kuiil but not the titular character? Anyone remember when they shipped out full cases of popular characters like the movie Black Panther around the release of the Civil War movie? Why not do that again?
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To create artificial demand. By keeping the Mando scarce it makes people want him that much more, so any other variant or release they sell, people will buy it. If they double packed every Mando figure people would eventually get tired of seeing him and stop buying him, but since he is short packed any time people see a Mando figure they want it REALLY bad and are likely to buy it due to being so rare. It's also not uncommon for collectors to buy something just because it is sought after or rare even if they have no interest in the figure at hand.